Be consistent
Use the same values every time for the same channel or campaign.
Example: always use “email”, not “Email” or “e-mail”.
Build the link
Include anything already after the question mark.
Where the click comes from.
How it travelled: email, social, cpc.
The push it belongs to.
Paid keyword, if any.
Different link, same place.
Your own record.
Quick start
Fills source, medium and campaign. Edit anything after.
Options
Your tagged link
This is the link to use everywhere.
Break it down
Saved link sets
Your saved sets will appear here.
Recent values
Batch builder
Pro tip Use consistent naming so your reports stay clean and useful.
Paste multiple page URLs, one per line. The current source, medium, campaign and optional fields are applied to all of them.
Getting the naming right
Keep it simple
Short, clear names are easier to read and easier to report on.
Example: spring_2026 is better than spring campaign 2026 final.
Match your strategy
Name things in a way that mirrors how your team works.
Example: use campaign names your team already recognises.
Think long term
Good naming today means cleaner reports months from now.
Example: avoid trends and jokes that won’t make sense later.